Excerpts taken from the book ‘The One Thing’ by Jay Papasan & Gary Keller.


Think of purpose, priority, and productivity as three parts of an iceberg.

The more productive people are, the more purpose and priority are pushing and driving them.

All businesspeople want productivity and profit, but too many fail to realize that the best path to attaining them is through purpose-driven priority.



The best way to protect your time blocks is to adopt the mindset that they can’t be moved. So, when someone tries to double-book you, just say, “I’m sorry, I already have an appointment at that time,” and offer other options. If the other person is disappointed, you’re sympathetic but ultimately unmoved. Extraordinarily results-oriented people-the very people who have the most demands on their time-do this every day. They keep their most important appointment.


“if you erase, you must replace” and immediately reschedule your time block.